Tourism is an integral part of Netherlands.
Tourism has contributed a lot to the economy of Netherlands. North Holland and South Holland are the famous provinces in Netherlands for Tourism. NTBC which is the “Netherlands Bureau for tourism and conventions” has taken some initiative to increase the marketing and the promotional strategies to maximize the tourism. Despite the fact that Netherland provides good landscape the adventure tourism has not developed well in Netherland. It is hence a very important thing to clearly know about one’s own policies so Netherland has to focus more on their strengths and their important points to develop their position in the tourism industry. Cultural tourism is not there and it should be developed because cultural heritage is very important in Tourism which can lead to the tourism in Dutch industry but it can only be possible due to the help of the organization which handles the heritage. Other big issue of the tourism industry in Netherland is the use of marijuana which is the drug tourism. It has indeed brought loss in Netherland Tourism industry. Many coffee shop owners offered weed to the foreign tourist and they even fought and said that due to the ban on the weed offering they had a loss in their business